Trade Shows & Product Launches
Trade Show Magic
An exhibition stand has seconds to stop someone walking past. Magic gathers the crowd, holds them while your message is delivered, and hands them over to your sales team warm.
A trade show presentation built around your message
Alan works with you before the show to build your product information into a short presentation performed at your stand, repeated throughout the day. The magic draws the crowd and keeps them there; the message is what they remember.
- Stops traffic in the aisle and builds a crowd at your stand
- Holds attention long enough for your message to land
- Hands warm, engaged visitors to your sales staff
- Repeated throughout the day to reach new visitors
- Tailored around your product, your key points and your stand space
Product launches
The same approach works for a product launch, where magic can be used to introduce or reveal the product itself as part of the presentation. Alan will discuss your requirements and tailor the performance to your launch.
Suitable for
- Trade shows
- Exhibitions
- Expos
- Product launches
- Conference exhibitor stands
- Shopping centre promotions
- In-store promotions
What Alan will need to know
- Dates and opening hours of the show
- Your stand location and size
- The product or service being promoted
- The key messages you want visitors to remember
WHAT EXHIBITORS SAY
“Your ability to work our company name and services we offered into your magic while keeping the crowd's attention was great. I appreciate the preparation and interest taken in our company to achieve this. During the four day show there were many times when the walkways were blocked with curious onlookers giving us time to distribute brochures and cards to the interested public. Our expectations were greatly exceeded and I look forward to dealing with you in the future.”
“To whom it may concern, In the course of promotional work, we have had occasions to use the magic of Alan Watson. Our work requires that we present the expected in an unexpected fashion and Alan has made an incredible contribution. Alan has provided more than the element of surprise; he is a thoroughly reliable professional who has been able to integrate his magic into our business presentation. We have utilised Alan’s talents in situations as diverse as boardroom presentations and restaurant parties, and on every occasion the reaction has always been the same - fantastic. If you are considering using Alan, then be reassured that we would recommend him highly.”
“Dear Alan, Thank you very much for taking part in our recent Mita magical conference. We wanted to make this conference special as we were launching four new products. Your skill and ability in helping us do this was most appreciated. We were most impressed with the research you did with our company before your show resulting in a special piece of magic for each product launch. You really enthused our Reps who have now gone into the market place on a real high to sell our new products. Your close-up magic is amazing. Thank you for making our conference a truly magical experience.”
Talk to Alan about your stand.
Whether you're planning a family event or a corporate function, let's talk about how Alan can make it something your guests will remember.
alan@watson.co.nz