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Trade Shows & Product Launches

Trade Show Magic

An exhibition stand has seconds to stop someone walking past. Magic gathers the crowd, holds them while your message is delivered, and hands them over to your sales team warm.

Alan Watson performing magic to attract visitors to an exhibition stand

A trade show presentation built around your message

Alan works with you before the show to build your product information into a short presentation performed at your stand, repeated throughout the day. The magic draws the crowd and keeps them there; the message is what they remember.

  • Stops traffic in the aisle and builds a crowd at your stand
  • Holds attention long enough for your message to land
  • Hands warm, engaged visitors to your sales staff
  • Repeated throughout the day to reach new visitors
  • Tailored around your product, your key points and your stand space

Product launches

The same approach works for a product launch, where magic can be used to introduce or reveal the product itself as part of the presentation. Alan will discuss your requirements and tailor the performance to your launch.

Suitable for

  • Trade shows
  • Exhibitions
  • Expos
  • Product launches
  • Conference exhibitor stands
  • Shopping centre promotions
  • In-store promotions

What Alan will need to know

  • Dates and opening hours of the show
  • Your stand location and size
  • The product or service being promoted
  • The key messages you want visitors to remember

WHAT EXHIBITORS SAY

“Your ability to work our company name and services we offered into your magic while keeping the crowd's attention was great. I appreciate the preparation and interest taken in our company to achieve this. During the four day show there were many times when the walkways were blocked with curious onlookers giving us time to distribute brochures and cards to the interested public. Our expectations were greatly exceeded and I look forward to dealing with you in the future.”
Stuart HelmAutoKool, Autokool Holdings Limited (Hamilton)
Read more testimonials →

Talk to Alan about your stand.

Whether you're planning a family event or a corporate function, let's talk about how Alan can make it something your guests will remember.

alan@watson.co.nz
Call AlanBook Now